This Privacy Policy describes how Wear.Style (the “Site,” “we,” or “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.”

Types of Personal Information Collected:
Device Information

Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, sites or products you view, search terms, and interaction with the Site.
Purpose of collection: To load the Site accurately for you and perform analytics on Site usage to optimize our Site.
Source of collection: Collected automatically when you access our Site using cookies, log files, tags, or pixels.
Disclosure for a business purpose: Shared with our processor, Shopify.
Order Information

Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of collection: To provide products or services, process payments, arrange for shipping, provide invoices/order confirmations, communicate with you, screen orders for potential risk or fraud, and provide information or advertising related to our products/services in line with your preferences.
Source of collection: Collected from you.
Disclosure for a business purpose: Shared with our processor, Shopify.
Customer Support Information

Examples of Personal Information collected: Information you provide when contacting us for support.
Purpose of collection: To provide customer support.
Source of collection: Collected from you.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example, we use Shopify to power our online store. We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or otherwise protect our rights.

Behavioral Advertising
We use your Personal Information to provide targeted advertisements or marketing communications that may be of interest to you.

Using Personal Information
We use your Personal Information to provide our services, which includes offering products for sale, processing payments, shipping and fulfillment of orders, and keeping you informed about new products, services, and offers.

Lawful Basis
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your Personal Information under the following lawful bases:

Your consent.
The performance of the contract between you and the Site.
Compliance with our legal obligations.
To protect your vital interests.
To perform a task carried out in the public interest.
For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your Rights’ section below.

Automatic Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making, including profiling, that has a legal effect on you or significantly affects you. We do not engage in fully automated decision-making that has a legal or significant effect using customer data. Our processor, Shopify, may use limited automated decision-making to prevent fraud, which does not significantly affect you.

GDPR Rights
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to request that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

CCPA Rights
If you are a resident of California, you have the right to access the Personal Information we hold about you (the “Right to Know”), to port it to a new service, and to request that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights or designate an authorized agent to submit requests on your behalf, please contact us at the address below.

Cookies
A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use various cookies, including functional, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by remembering your actions and preferences, so you don’t have to re-enter this information each time you return to the Site. They also provide information on how people use the Site, such as whether it’s their first visit or if they are frequent visitors.